The Village Market is part of Inns of Aurora Resort & Spa, located in New York’s Finger Lakes. The resort properties are spread out across the historic, storybook village of Aurora, and the Village Market has been at the center of the village for decades.
In 2026, the Village Market underwent a rebrand, pivoting from just a local market to an elevated eatery with made-to-order meals and fresh, grab & go fare. I led the creative direction and design of the rebrand and building renovation. From the logos and business title, to the selection of paints and materials, I oversaw branding, interior design, product packaging, and digital display presence. These projects required close collaboration across departments, as well as careful management of timelines, budgets, and external partners.