Paul Smith's College is broadly recognized for it's outstanding experiential education, located in the heart of the Adirondacks. Some of their most popular programs are in Biology, Culinary, and Forestry. This direct mail postcard series was an opportunity to write compelling copy for prospective students, sent to graduating high school seniors with interest in these programs. I wrote the original copy, art directed, and designed the project as a freelance project for Adworkshop, winning the agency a Silver Addy in Albany, New York.